Fractional CMO
for IT Products.

Launched cloud products, B2B SaaS, AI startups. First clients, working funnel, new markets: strategy and execution, end-to-end.

Message on WhatsApp See case studies

Years in Marketing

0k+

Users Acquired

Markets Launched

How I Can Help

Problems I solve.

First ClientsDrive paying users to a new IT product and test demand: not theory, but a real launch.

Funnel ScaleThe funnel works: need to grow without losing unit economics. LTV models, cohorts, ROI by channel.

New MarketEntry into EU, GCC, Africa, India: localized strategy, local channels, real launch experience.

Product Packaging"Managed Kubernetes" → "backend in 10 minutes without DevOps hassle". Technical language translated into terms every decision-maker understands.

B2B MarketingSales rely on personal connections: I build a funnel that generates qualified pipeline without them.

Positioning PivotNew ICP or market: I rebuild messaging and channels without starting from scratch.

What I Do

Complete marketing system end-to-end.

Strategy, brand, content, performance and analytics: a unified system where each channel amplifies others. Start with one channel or build the full stack at once.

Go-to-Market Strategy

Full GTM planning: positioning, ICP, channel selection, launch roadmap. From zero to first clients and scale.

Brand & Identity

Brand architecture, visual identity, messaging and tone of voice. Positioning that owns the niche.

Performance & PPC

Google and Meta campaigns based on LTV-ROI models. AI creative testing and bid optimization with human oversight on every decision.

SEO & Content

Keyword architecture, content systems and technical SEO with compounding effect. AI-accelerated production: every piece reviewed manually.

B2B SEO for IT →

PR & Influencer Marketing

Media publications, review sites and influencer campaigns in key markets. Brand trust that advertising can't buy.

Analytics & CRM

LTV cohort analysis, CRM setup, email automation and SQL reporting. Data-driven decisions, not gut feelings.

What You Get

Why work with me.

Strategy for your IT product

ICP, positioning, channels for branding and lead gen: not a template, but tailored to your product and growth stage. Tactical execution through my resources or your team.

I speak IT language

Ran nodes on VPS, API integrations, SQL analytics. I'll get up to speed on your product fast and translate technical features into business value that all decision-makers understand.

Clients and new markets: fast

I build the funnel and launch tests within the first weeks, without months of “strategic sessions”. New geography: localized strategy based on real launches in EU, GCC, Africa, Asia, LATAM.

CMO without hiring risk

You’re freed from operations: one person takes full responsibility. No probation, no severance. Scale when ready, start with one channel.

Market reputation and trust

PR, Trustpilot, review publications, KOL campaigns: built from scratch for many startups. Investors and partners see mature marketing, not a DIY landing page.

More efficient than an in-house team

I’ll build marketing from scratch and if needed help hire staff, set up processes, reporting and management.

About

Founder of GKEY.

I studied marketing management at university and have been working in the field for 10+ years, with 7+ of those years in IT products and services.

I can build analytics via SQL queries, set up API integrations through Zapier, host a site on VPS, and much more. As a result, I get up to speed on your IT project fast and translate technical features into marketing language that all decision-makers understand.

Cloud & SaaS B2B IT AI Startups Fintech

Gregory Koshelev

Fractional CMO, founder of GKEY

Go-to-Market Brand & Identity Performance & PPC SEO & Content PR & Influencers Analytics & CRM AI Acceleration B2B Pipeline Product Positioning Go-to-Market Brand & Identity Performance & PPC SEO & Content PR & Influencers Analytics & CRM AI Acceleration B2B Pipeline Product Positioning

What I've Done

Case Studies.

$40M

Exit. 100k+ registrations on the next product.

B2C Cloud Provider · CIS · M&A Exit

PPC and landing page optimization → conversion +63%, product acquired by a strategic investor. Then a new product with the same founders: from zero to 100,000+ registrations and thousands of paying clients in 18 months.

2×

MQL per month with 50% conversion to clients

B2B IT Security Audit · New Market Entry

New service, new market. Launched digital marketing for B2B IT Security Audit, doubled qualified lead flow. Every second one became a client.

−50%

CPL vs market benchmark

Prop Trading × 2 · AFRICA / EU / INDIA

Two prop trading firms: direct lead gen via Meta Ads / KOLs, thousands of registrations with limited budget. Email partnerships and growth strategy.

300%

SEO growth

B2B · White-label CRM & Trading Platform

SEO, Content, PR, event marketing, LinkedIn networking → brand awareness and qualified pipeline.

Case studies are intentionally presented without company names: they reflect the founder's personal experience prior to founding GKEY. For specific projects, details and numbers, let's talk on WhatsApp.

How I Work

Marketing taken off your plate.

Single Point of Contact

I manage all specialists, contractors and tools. No unexplained charges. You deal with only me.

Flexible Scaling

Need a developer for 2 months, then 2 hours a week? That's exactly how I work. Pay for results, not headcount.

Team Accountability

Someone not delivering? That's my problem. Motivation, oversight, replacement: all on me. You just receive results.

AI Acceleration

Cutting-edge AI tools in research, content, advertising, SEO and reporting. AI speed with full accountability for results.

Always on the Wave

IT marketing and AI evolve rapidly. I track every shift and implement working tools before competitors do.

Minimum Time Required from You

Regular sync calls. In between: daily progress updates. Important matters don't wait for the next meeting.

Getting started

Growth Framework.

01 · Audit

Deep Analysis

Full audit of current marketing, competitive landscape, positioning gaps and growth opportunities.

02 · Strategy

Build the Plan

GTM strategy, channel mix, key messages and tactical plan with clear KPIs for your product and market.

03 · Execution

Launch & Scale

Test, optimize and confirm the strategy is working and bringing in clients.

04 · Autonomy

Self-Sufficient System

Build systems, funnels and teams that continue generating leads and scale.

Podcast

Launches.
Funnels.
Markets.

Episodes about launching and growing IT products. New ones come out regularly.

Available onYouTube

Out now Episode 01Watch on YouTube

Dubai Founders Show

Coming soon in November

To be announced

Coming soon in December–January

To be announced

Coming soon in December–January

FAQ

Frequently asked questions.

An agency sells time and service packages. A fractional CMO takes responsibility for results. I'm accountable for marketing strategy and its execution, like a full-time CMO, but without the cost of a full salary, benefits and management overhead. You pay for outcomes, not hours.

First month: audit and strategy, with quick tests launched in parallel where possible. First leads: within 2–4 weeks after paid channel launch. SEO and PR: long-term channels, results compound over 3–6 months. It all depends on the product, market and starting state of your marketing.

Yes, this is often the best starting point. I build strategy from scratch and execute through a network of specialists: design, development, content, advertising, PR. If a particular role makes more sense as a hire than a freelancer, I can handle the recruitment and bring in the right person.

No. I've marketed various IT products: VPS, Private Cloud, B2B SaaS, NFT, AI tools. I know how to calculate SaaS metrics, can set up API integrations myself and write SQL queries for database analytics. Even if I haven't worked with your specific product before, I'll understand the core in a couple of minutes, and on the first call we're already talking about business goals, not basic concepts.

Ready for
marketing growth?

Choose how to contact me

Option 1 Message on WhatsApp The fastest way. A couple of lines is enough: what you're launching, which market, what's not working. Open WhatsApp

Option 2 Book a meeting A 30-minute onboarding call. I'll go through your product, market and where growth is stuck, and tell you how I'd approach it.

1Pick a free slot in my calendar
2Tell me briefly about your product
3Get a calendar invite by email

Book a meeting Booking opens on Calendly.

Fractional CMOfor IT Products.