Fractional CMO · Gregory Koshelev

Fractional CMO
for IT Products.

Gregory Koshelev, Fractional CMO

Launched cloud products, B2B SaaS, AI startups. First clients, working funnel, new markets: strategy and execution, end-to-end.

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0+
Years in Marketing
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0k+
Users Acquired
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0+
Markets Launched
How I Can Help

Problems I
solve.

First ClientsDrive paying users to a new IT product and test demand: not theory, but a real launch.
Funnel ScaleThe funnel works: need to grow without losing unit economics. LTV models, cohorts, ROI by channel.
New MarketEntry into EU, GCC, Africa, India — localized strategy, local channels, real launch experience.
Product Packaging"Managed Kubernetes" → "backend in 10 minutes without DevOps hassle". Technical language translated into terms every decision-maker understands.
B2B MarketingSales rely on personal connections: I build a funnel that generates qualified pipeline without them.
Positioning PivotNew ICP or market: I rebuild messaging and channels without starting from scratch.
What I Do

Complete marketing
system
end-to-end.

Strategy, brand, content, performance and analytics: a unified system where each channel amplifies others. Start with one channel or build the full stack at once.

Go-to-Market Strategy
Full GTM planning: positioning, ICP, channel selection, launch roadmap. From zero to first clients and scale.
Brand & Identity
Brand architecture, visual identity, messaging and tone of voice. Positioning that owns the niche.
Performance & PPC
Google and Meta campaigns based on LTV-ROI models. AI creative testing and bid optimization with human oversight on every decision.
SEO & Content
Keyword architecture, content systems and technical SEO with compounding effect. AI-accelerated production: every piece reviewed manually.
PR & Influencer Marketing
Media publications, review sites and influencer campaigns in key markets. Brand trust that advertising can't buy.
Analytics & CRM
LTV cohort analysis, CRM setup, email automation and SQL reporting. Data-driven decisions, not gut feelings.
What You Get

Why work
with me.

01
Strategy for your IT product
ICP, positioning, channels for branding and lead gen: not a template, but tailored to your product and growth stage. Tactical execution through my resources or your team.
02
I speak IT language
Ran nodes on VPS, API integrations, SQL analytics. I'll get up to speed on your product fast and translate technical features into business value that all decision-makers understand.
03
Clients and new markets: fast
I build the funnel and launch tests within the first weeks, without months of “strategic sessions”. New geography: localized strategy based on real launches in EU, GCC, Africa, Asia, LATAM.
04
CMO without hiring risk
You’re freed from operations: one person takes full responsibility. No probation, no severance. Scale when ready, start with one channel.
05
Market reputation and trust
PR, Trustpilot, review publications, KOL campaigns: built from scratch for many startups. Investors and partners see mature marketing, not a DIY landing page.
06
More efficient than an in-house team
I’ll build marketing from scratch and if needed help hire staff, set up processes, reporting and management.

Founder of GKEY.

I studied marketing management at university and have been working in the field for 10+ years, with 7+ of those years in IT products and services.

I can build analytics via SQL queries, set up API integrations through Zapier, host a site on VPS, and much more. As a result, I get up to speed on your IT project fast and translate technical features into marketing language that all decision-makers understand.

Cloud & SaaS B2B IT AI Startups Fintech
LinkedIn
Go-to-Market Brand & Identity Performance & PPC SEO & Content PR & Influencers Analytics & CRM AI Acceleration B2B Pipeline Product Positioning Go-to-Market Brand & Identity Performance & PPC SEO & Content PR & Influencers Analytics & CRM AI Acceleration B2B Pipeline Product Positioning
What I've Done

Case
Studies.

$40M
Exit. 100k+ registrations on the next product.
B2C Cloud Provider · CIS · M&A Exit
PPC and landing page optimization → conversion +63%, product acquired by a strategic investor. With the same founders — a new product from zero to 100,000+ registrations and thousands of paying clients in 18 months.
2×
MQL per month with 50% conversion to clients
B2B IT Security Audit · New Market Entry
New service, new market. Launched digital marketing for B2B IT Security Audit, doubled qualified lead flow. Every second one became a client.
−50%
CPL vs market benchmark
Prop Trading × 2 · AFRICA / EU / INDIA
Two prop trading firms: direct lead gen via Meta Ads / KOLs, thousands of registrations with limited budget. Email partnerships and growth strategy.
300%
SEO growth
B2B · White-label CRM & Trading Platform
SEO, Content, PR, event marketing, LinkedIn networking → brand awareness and qualified pipeline.

Case studies are intentionally presented without company names — they reflect the founder's personal experience prior to founding GKEY. Specific projects, details and numbers — let's talk on WhatsApp.

How I Work

Marketing taken
off your plate.

Single Point of Contact
I manage all specialists, contractors and tools. No unexplained charges. You deal with only me.
Flexible Scaling
Need a developer for 2 months, then 2 hours a week? That's exactly how I work. Pay for results, not headcount.
Team Accountability
Someone not delivering? That's my problem. Motivation, oversight, replacement: all on me. You just receive results.
AI Acceleration
Cutting-edge AI tools in research, content, advertising, SEO and reporting. AI speed with full accountability for results.
Always on the Wave
IT marketing and AI evolve rapidly. I track every shift and implement working tools before competitors do.
Minimum Time Required from You
Regular sync calls. In between: daily progress updates. Important matters don't wait for the next meeting.
How We Can Start

Growth
Framework.

01 · Audit
Deep Analysis
Full audit of current marketing, competitive landscape, positioning gaps and growth opportunities.
02 · Strategy
Build the Plan
GTM strategy, channel mix, key messages and tactical plan with clear KPIs for your product and market.
03 · Execution
Launch & Scale
Test, optimize and confirm the strategy is working and bringing in clients.
04 · Autonomy
Self-Sufficient System
Build systems, funnels and teams that continue generating leads and scale.
FAQ

Frequently asked
questions.

An agency sells time and service packages. A fractional CMO takes responsibility for results. I'm accountable for marketing strategy and its execution, like a full-time CMO, but without the cost of a full salary, benefits and management overhead. You pay for outcomes, not hours.
First month: audit and strategy, with quick tests launched in parallel where possible. First leads: within 2–4 weeks after paid channel launch. SEO and PR: long-term channels, results compound over 3–6 months. It all depends on the product, market and starting state of your marketing.
Yes, this is often the best starting point. I build strategy from scratch and execute through a network of specialists: design, development, content, advertising, PR. If a particular role makes more sense as a hire than a freelancer, I can handle the recruitment and bring in the right person.
No. I've marketed various IT products: VPS, Private Cloud, B2B SaaS, NFT, AI tools. I know how to calculate SaaS metrics, can set up API integrations myself and write SQL queries for database analytics. Even if I haven't worked with your specific product before, I'll understand the core in a couple of minutes, and on the first call we're already talking about business goals, not basic concepts.

Ready to unlock
marketing growth?

Message on WhatsApp — let's discuss your situation and figure out how I can help.

Message on WhatsApp