SEO for B2B IT, cloud and software

B2B SEO for IT
that ends in sales calls.

An IT manager searching “managed Kubernetes provider in Europe” is one page away from a sales call. Most IT company sites send that query to a blog post or nowhere. I build the SEO system that sends it to the page that sells: keyword map tied to pipeline, technical fixes, content hubs and visibility in AI search.

Book a 30-minute call How it works
10+
years in B2B marketing across Europe, Africa and the Middle East
10+
IT companies whose marketing I ran before founding GKEY
30
people in the marketing team I led
1
head for SEO, paid, content and positioning
Why B2B SEO stalls in IT

Traffic grows. Pipeline doesn’t.

Blog first, product last
Hundreds of “what is” articles rank, while service, pricing and comparison pages that buyers open stay on page three.
Keywords without a buyer
Volume picks topics, nobody checks whether the searcher could ever sign a contract.
SEO in its own silo
The agency reports rankings, paid reports leads, sales reports deals. No one connects a query to revenue.
What’s included

Five layers, one owner.

Keyword map tied to pipeline
Every query scored by buyer value, intent and difficulty, mapped to one page. Commercial pages first.
Technical SEO
Indexation, architecture, Core Web Vitals, hreflang, schema.
Pages that sell
Service, use-case, industry and “X vs Y” pages written with your engineers and sales team.
AI search visibility
Answers structured to be cited by ChatGPT, Perplexity and AI Overviews, plus mentions on the lists these engines read.
Reporting on revenue
Search Console and GA4 connected to your CRM: sessions, leads, calls and opportunities on one dashboard.
How we start

From first call to free audit.

Step 1
Intro call
We get to know each other and discuss your business goals, markets and sales cycle.
Step 2
NDA and access
We sign an NDA, you share access to Search Console, GA4 and your site.
Step 3
Free SEO audit
Technical and keyword audit of your site against competitors, at no cost.
Step 4
Plan and kick-off
You get a plan: which pages come first and what it takes. We start once you approve it.
Get a free audit
Agency or fractional CMO

Why hire a B2B SEO agency?

Typical SEO agency
  • Optimizes the channel it sells
  • Reports rankings and traffic
  • Content written without your engineers and sales
  • Paid and sales handled elsewhere
GKEY fractional CMO
  • I run marketing as your in-house director
  • Reports calls, opportunities and CAC
  • Pages built with your engineers and sales
  • SEO planned with paid, positioning and outreach
Current project

What it looks like in practice.

Managed IT infrastructure provider · Europe
+300%
impressions in AI search in 3 months
Comparison pages on self-hosted, open-source infrastructure in English and German now lead the client's AI search impressions.
GKEY picked up our stack quickly, so we didn't spend time explaining infrastructure basics. The English and German pages now drive a lot more traffic.
Sven Völlmecke, Hostzero Sven VöllmeckeDirector, Hostzero
About

Founder of GKEY.

I studied marketing management at university and have been working in the field for 10+ years, with 7+ of those years in IT products and services.

I can build analytics via SQL queries, set up API integrations through Zapier, host a site on VPS, and much more. As a result, I get up to speed on your IT project fast and translate technical features into marketing language that all decision-makers understand.

Cloud & SaaS B2B IT AI Startups Fintech
LinkedIn Instagram
Gregory Koshelev
Fractional CMO, founder of GKEY
FAQ

Questions before the call.

Technical fixes show up in Search Console within weeks. Commercial pages on a young domain usually need several months to reach the first page, so the first quarter targets low-competition queries with buying intent, and I report on calls and opportunities, not only traffic.
An agency optimizes the channel it sells. I run marketing as an in-house director, so SEO is planned together with positioning, paid traffic, outreach and sales, and every page is judged by the pipeline it brings.
It depends on your markets, the number of pages and whether SEO runs alone or as part of a wider marketing plan. On a 30-minute call I look at your site and tell you whether SEO is the right channel for you now and what it would take.
Yes. Pages are written to be cited by ChatGPT, Perplexity and Google AI Overviews: clear answers, structured data, comparison pages and mentions on the third-party lists these engines read.
SEO targets rankings in search results, AEO targets direct answers and snippets, GEO targets citations in AI-written answers. All three serve the same person with the same question, so I run them as one SEO plan.
Cloud and hosting providers, IT services and MSPs, cybersecurity, software and SaaS, and B2B fintech infrastructure, selling in Europe, the Middle East and other international markets.
Yes. I can lead your team, bring in specialists for what is missing, and set up the process and reporting so the work continues without me.

Book a
30-minute call.

Book a meeting A 30-minute onboarding call. I'll go through your product, market and where growth is stuck, and tell you how I'd approach it.
  1. 1Pick a free slot in my calendar
  2. 2Tell me briefly about your product
  3. 3Get a calendar invite by email
Book a meeting Booking opens on Calendly.
Message on WhatsApp Prefer to write? Send a short note about your product and site, and I'll reply the same day on working days. Write on WhatsApp
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